Studies have shown that approximately 27% of the population experience insomnia, and in other studies over 20% of those are on some type of over the counter or prescription sleep aid. Many don’t know that poor sleep habits can contribute to ongoing insomnia. This is because the brain signals when it’s time to go to sleep by releasing a substance called Melatonin in the brain. This hormone produced by the Pineal gland, signals the brain that it’s time for rest and rejuvenation. There are a few simple sleep hygiene steps that people can take to regulate their body’s sleep cycle.